The system is supported by a geographic information engine and mounted on a data model containing all the branches of the competing banks, the positions of the ATMs, the branches of the bank itself and the representative polygons of the territories of each branch.
A function of the system performs the automatic assignment of a prospect to a branch according to defined rules: the prospect is assigned according to the territory of membership and, if it is not defined, is assigned by proximity giving preference to the locality, party or department and province, in that order.
A battery of reports allows you to analyze distances and make comparisons with other variables (for example: distance from the bank with which the lead currently operates).
The geographical location of the business leads can be displayed on the map (with symbols representative of each business campaign) and thus generate thematic reports.
Databases (alphanumeric and graphical) and applications were hosted in our data center that users accessed via the Internet using a standard browser.
